1. Write Content About Your Digital Products
As a creator, one of the easiest ways to promote your digital products is by writing blog posts about them.
Like we mentioned earlier, the people that read your blog regularly are your biggest fans, and they’re the most likely to buy from you. So, what better way to introduce them to your digital goods than to promote them right inside of the content they love reading.
But, remember, these posts shouldn’t be a sales pitch—that can be a real turn-off for readers. Blog posts are sales pages.
Instead, your content should educate readers and provide value to them. When your content shows readers (potential customers) that you can help them with their goals, they’ll want to buy your product to get more of your expert advice.
2. Create a Product Landing Page
If you want to capture your readers’ attention and put all of their focus onto your digital product, you need to create a landing page.
A landing page is a standalone web page designed to encourage visitors to take one specific action, in this case, purchasing your digital product.
Landing pages are so effective because there’s nothing else on the page to distract users from your offer.
It’s not like the homepage of your blog where visitors can read your latest articles, navigate to your about me page, or click on your social media icons. A landing page removes all of these distractions and only includes elements that persuade visitors to buy, like:
- An attention-grabbing headline
- Copy that highlights the value of your product
- Subheadings and bullet lists to improve readability
- An eye-catching hero image of your digital product
- Social proof to show your product’s popularity
- Countdown timer to increase urgency
- Call-to-action (CTA) buttons to get visitors to purchase
3. Capture Abandoning Blog Visitors
Many first-time visitors to your blog won’t be ready to purchase your digital products or services yet. You need to build trust with them before getting them to buy.
But what happens when users visit your blog and never return?
You obviously miss out on a ton of opportunities to turn those visitors into valuable customers.
That’s why it’s super important to capture your visitors’ email addresses before they leave your site. That way, you can build trust with them through regular email marketing communication, which can eventually lead to sales.
The best way to capture abandoning visitors’ contact information is with exit-intent popups. An exit-intent popup can track a user’s mouse activity and trigger a campaign as they’re about to leave your site.
4. Showcase User-Generated Content
Before buying a product, people want to find out if it’s worth their money. Of course, you can describe the benefits of your digital product and go over all of the cool features it has to offer.
But, what’s more powerful, is evidence from real, happy customers.
That’s where user-generated content comes in. User-generated content (UGC) is any type of content, such as images, videos, or text, that has been posted by users on social media and other online platforms.
5. Run a Fun Giveaway
One of the best ways to build buzz for your digital products is to run a giveaway. Your blog readers will love getting the chance to win a prize, so a giveaway campaign is bound to get engagement.
Plus, giveaways are hugely popular on social media platforms like Facebook, Twitter, and Instagram. Your contest could go viral, introducing your online business to a ton of potential new customers.
6. Display Real-Time Notifications
Another way to promote your digital products and boost sales at the same time is with real-time notifications. Here’s how it works…
When users are on a website, it feels like they’re the only person there. There’s no way for them to know if other people are on the site buying your digital art, music, Canva templates, or whatever type of digital product you offer.
But, with real-time notifications, you can show your visitors all of the activity that’s happening on your site including who’s buying your digital products.
This is a form of social proof, which is a powerful marketing strategy that’s based on the psychological phenomenon where people copy the actions of others.
7. Start an Affiliate Program
Want your loyal readers to promote your digital products for you? Then, consider creating an affiliate program.
An affiliate marketing program lets you reward people that recommend your digital product or service. The people that sign up to become affiliates will get a trackable link that they can use to promote your products. Then, whenever someone purchases your product through that link, the affiliate will get a commission.
With your biggest fans promoting your products on their own blogs, on social media, and to their family and friends, you can dramatically increase the visibility of your online business. More people will discover your website, see your digital products, and become customers.
